About HeyGen

HeyGen is an AI video generation platform that creates talking-head videos with photorealistic avatars from a text script, and translates existing footage into over 175 languages with lip-synced dubbing. It was named G2's #1 fastest-growing product of 2025 and reached over 100,000 business customers, with its Avatar IV and V engines producing what reviewers describe as best-in-class lip-sync and micro-expressions. Pricing runs Free (3 videos/month), Creator at $29/month (600 credits), Pro at $49/month (1,000 credits), and Business at $149/month plus $20 per seat (1,500 credits), with Enterprise custom-quoted. The critical nuance most buyers miss: premium Avatar IV and V generation burns credits far faster than the headline plan suggests, roughly 20 credits per minute, meaning Creator's 600 credits covers only about 30 minutes of premium avatar video per month, and unused credits do not roll over.

Key features

Avatar IV and V

Photorealistic avatars with natural lip-sync and micro-expressions

175+ language translation

Dubs existing video with cloned voice and re-synced lip movement

Digital Twins

Custom avatars trained from a short video recording of yourself

Deep integrations

Zapier, Make, n8n, HubSpot, Salesforce, and an MCP server for AI agents

Pros and cons

✓ Pros

Best-in-class avatar realism and lip-sync quality among AI video platforms

Genuinely industry-leading language coverage at 175+ languages for global campaigns

Named G2's #1 fastest-growing product, reflecting strong market validation

Deep integration ecosystem including an MCP server for AI agent workflows

✗ Cons

Best for

Global brands localizing video into many languagesMarketing and L&D teams needing scalable avatar-driven videoSales teams creating personalized video outreach at scaleTeams comfortable actively managing a credit-based budget

Why this score

G2 fastest-growing AI avatar video platform for global marketing teams

G2 4.8/5. G2 fastest-growing AI avatar video 2026.