About SE Ranking

SE Ranking is a bootstrapped, budget-priced all-in-one SEO platform bundling rank tracking, site audits, backlink analysis, PPC research, content tools, and white-label agency reporting, trusted by over 1 million users since 2013. It holds a notably higher G2 rating (4.8/5 from 1,432 reviews) than Moz Pro (4.3/5), with reviewers specifically praising its clean interface and straightforward navigation for teams new to SEO. Its Essential/Core plan starts around $65-103/month depending on billing, covering 10 projects and 2,000 daily keyword checks versus Moz Standard's 3 projects and 300 keywords, at a comparable or lower price point. It includes a dedicated AI Search Toolkit for tracking visibility in AI Overviews and chat-based answers, a capability Moz Pro has not confirmed shipping for 2026, making SE Ranking the stronger pick specifically for agencies wanting bundled PPC and AI-search tracking without paying Semrush-level prices.

Key features

AI Search Toolkit

Dedicated tracking for visibility in AI Overviews and chat-based answers

Bundled PPC research

Paid search competitive data included, not sold as a separate product

White-label reporting

Agency-ready client reports built into every paid plan

Unlimited research queries

No query caps on keyword and competitor research across paid plans

Pros and cons

✓ Pros

Highest G2 satisfaction rating in the category at 4.8/5 from over 1,400 reviews

Delivers roughly 90% of premium platform features at about half Semrush's price

Dedicated AI-search visibility tracking included, ahead of Moz Pro on this front

Unlimited keyword and competitor research queries on all paid plans, no caps

✗ Cons

Smaller backlink index than Ahrefs, a real gap for link-focused SEO work

No free plan, unlike Moz Pro which offers a limited free tier

Entry price is higher than Moz Pro's Starter tier at comparable feature depth

Uses its own Domain Trust metric rather than Moz's more widely recognized Domain Authority

Best for

Small to mid-sized agencies managing multiple client projectsTeams wanting bundled PPC research without a separate subscriptionBusinesses wanting AI-search (GEO) visibility tracking includedBudget-conscious teams wanting premium-platform feature depth at lower cost

Why this score

Highest G2 rating (4.8/5) in direct comparison with Moz Pro, bundling PPC, content tools, and AI search tracking at lower cost