About Drift

Drift is a website-first conversational chat platform focused on pre-purchase revenue conversations rather than broad customer support, built around a website chat widget, branded Conversational Landing Pages for ad clickthroughs, and Drift Email. It integrates deeply with Salesforce, HubSpot, Marketo, and Pardot, making it popular with revenue and marketing teams rather than support organizations. Drift starts at roughly $30,000 per year with no free trial and opaque annual-only pricing, and following its acquisition, Drift is being sunset and absorbed into Salesloft, creating real uncertainty for teams considering it as a long-term platform choice. It has no native ticketing, shared inbox, SLA tracking, or help-center deflection, and no native WhatsApp, SMS, or social channels.

Key features

Website chat widget

Core product for pre-purchase, revenue-focused website conversations

Conversational Landing Pages

Standalone branded chat pages built for ad clickthrough campaigns

Deep CRM integration

Connects tightly with Salesforce, HubSpot, Marketo, and Pardot

In-chat calling

Lets sales reps call customers directly during a live chat session

Pros and cons

✓ Pros

Quick implementation with template-based chatbot setup for fast launch

In-chat calling feature lets reps escalate to a live call seamlessly

Deep native integration with major marketing and sales CRM platforms

High reported quality of support according to reviewer feedback

✗ Cons

Being sunset and folded into Salesloft, creating real platform continuity risk

No ticketing, shared inbox, SLA tracking, or help-center deflection; not a true support tool

Single-channel: website only, with no native WhatsApp, SMS, or social support

Expensive at roughly $30K/year with no free trial and opaque annual-only pricing

Best for

Revenue and marketing teams (not primarily support)Companies already invested in Salesforce or HubSpot integrationTeams evaluating Salesloft's broader platform post-acquisitionNot recommended for new adoption given the pending sunset

Why this score

Salesloft acquisition repositioning away from pure support use case

G2 4.4/5. Salesloft acquisition repositioning.