About Artisan

Artisan's Ava is an AI SDR that owns the entire outbound sales workflow end to end: sourcing from a database of over 270 million B2B contacts, waterfall data enrichment, multichannel outreach, autonomous replies, and meeting booking, plus Ava Inbound handling website visitor engagement. An autonomy dial replaces the typical binary on/off switch, and Artisan reports that over 90% of customers run Ava fully autonomously. Artisan customers report generating pipeline at roughly one-fifth the cost of a human business development representative, whose fully loaded cost typically runs $120,000 to $200,000 per year with a 3-6 month ramp period and roughly 14-month average tenure. Named customer SaaStr reached a 3.55% positive response rate after deploying Ava, in a category that saw major 2025-26 consolidation including Salesforce's acquisition of competitor Qualified.

Key features

End-to-end outbound ownership

Sources, enriches, outreaches, replies, and books meetings autonomously

270M+ B2B contact database

Built-in sourcing without needing a separate data provider

Autonomy dial

Adjustable control over how independently Ava operates, not just on/off

Ava Inbound

Handles website visitor engagement alongside outbound prospecting

Pros and cons

✓ Pros

Only AI SDR in its category covering both outbound and inbound motions comprehensively

Reported pipeline cost at roughly one-fifth of a human BDR's fully loaded cost

Over 90% of customers run Ava fully autonomously, reflecting genuine trust in output quality

Autonomy dial gives more nuanced control than typical binary automation switches

✗ Cons

AI SDR category still maturing with significant M&A activity and leadership turnover industry-wide

Full autonomy requires trust in AI-generated outreach representing your brand at scale

Pricing not fully transparent, requiring direct evaluation against the wide $250-$3,750+/month category range

Results like SaaStr's 3.55% response rate are customer-specific and not guaranteed across all use cases

Best for

Sales teams wanting to replace or augment human SDR headcountCompanies wanting both outbound and inbound AI-driven prospectingOrganizations comfortable with high AI autonomy in outreachB2B teams prioritizing pipeline cost efficiency over headcount growth

Why this score

AI SDR Ava handles complete outbound motion from sourcing to meeting booked

G2 4.6/5. AI SDR Ava autonomous outbound. Series A 2026.