About Lemlist

Lemlist is a multichannel sales engagement platform focused on personalization at scale, differentiating itself from pure email-sending tools with native LinkedIn automation steps and dynamic image personalization that embeds a prospect's name, company logo, or website screenshot directly into outreach. It prices per user rather than flat-fee, running Email Starter around $39/user/month (basic sequences only), Email Pro at roughly $69-99/user/month (adding image personalization, A/B testing, and CRM integrations), and Multichannel Expert at $87-109/user/month including LinkedIn and phone steps, with a February 2026 price increase of $10/user/month for new customers and extra mailboxes costing $9/month each beyond the included allotment. For a 3-SDR team, this per-seat model runs $117 to $297/month, meaningfully more than flat-fee competitors like Instantly for teams with multiple users.

Key features

Dynamic image personalization

Embeds prospect name, logo, or screenshot directly into email images

Native LinkedIn automation

Multichannel sequences combining email and LinkedIn steps

Landing pages

Build personalized landing pages as part of outreach sequences

Lemwarm

Built-in email warmup tool included across all tiers

Pros and cons

✓ Pros

Best-in-class personalization depth, especially dynamic images no competitor matches natively

Genuine multichannel reach combining email and LinkedIn in one sequence

Strong, responsive customer support praised consistently in reviews

Well suited to relationship-focused outreach and personal brand building

✗ Cons

Per-user pricing makes it significantly more expensive than flat-fee competitors for teams

February 2026 price increase of $10/user/month adds further cost for new customers

Extra mailboxes cost $9/month each beyond the plan's included allotment, adding hidden cost

Basic Email Starter tier is hard to justify given cheaper alternatives with more sending capability

Best for

Teams wanting genuine multichannel email plus LinkedIn sequencesPersonal brand builders needing high-personalization outreachRelationship-focused B2B sales wanting dynamic image personalizationTeams with smaller headcount where per-seat pricing is less punishing

Why this score

Deliverability-first AI multichannel outreach sequences with personalisation

G2 4.5/5 Lemlist. Deliverability-first AI outreach.