About Qualified

Qualified is centered on inbound website engagement, helping teams engage, route, and convert visitors who arrive on a company's website through Salesforce-connected workflows, differentiating it from outbound-focused AI SDR platforms like 11x or Artisan. Its Agentic Marketing Platform is built around Piper, an AI SDR Agent, alongside AI SDR Agent Studio, Agent Spotlight, and account segmentation with waterfall enrichment. Salesforce announced its agreement to acquire Qualified in December 2025 and completed the acquisition on April 1, 2026, deepening its alignment with the Salesforce ecosystem going forward. Pricing is quote-based across three packages, Premier, Enterprise, and Ultimate, with exact cost depending on pipeline needs, deployment scope, and a direct sales conversation.

Key features

Piper AI SDR Agent

Engages and qualifies inbound website visitors automatically

Waterfall enrichment

Account segmentation using layered data enrichment sources

Salesforce-native workflows

Deep integration with Salesforce CRM, strengthened post-acquisition

Agent Spotlight

Surfaces high-intent visitor activity for immediate engagement

Pros and cons

✓ Pros

Deep, purpose-built Salesforce integration, now further strengthened by direct ownership

Strong specialization in inbound website engagement, a distinct motion from outbound prospecting

Waterfall enrichment provides layered account context for better qualification

Backed by Salesforce's scale and resources following the April 2026 acquisition

✗ Cons

No public pricing; requires a demo and direct sales conversation for any quote

Organizations should evaluate whether deeper Salesforce ecosystem lock-in fits their long-term platform strategy

Narrower scope than outbound-focused AI SDR platforms; solves a different problem

Post-acquisition product direction may shift as it integrates into the broader Salesforce roadmap

Best for

Salesforce-committed organizations wanting inbound engagement automationCompanies with meaningful inbound website traffic to convertTeams wanting AI-driven visitor routing and qualificationOrganizations comfortable with deepening Salesforce ecosystem alignment

Why this score

Acquired by Salesforce April 2026, now powering Agentforce pipeline generation

G2 4.7/5. Acquired by Salesforce Apr 2026. Agentforce pipeline.